tessera is a brand that offers functional and sustainable denim-wear for creatives. It wishes to create the perfect balance between mind, body and tool to create a harmonized process of creation for artists and creators.
The project was created at Shenkar college in "collab" course where I was asked to combine two existing brands into a new one. the brands chosen were Sigma and Nudie Jeans. After deep research of the two brands,the challenge I faces was combining Nudie's crafty, edgy and nonchalant character with Sigma's professional, clean, Japanese inspired feel. The values that lead this branding process were sustainability, craftsmanship and harmony. The design explores themes like ergonomics and affordance, traditional crafts like the Japanese "Boro Noragi", sustainability in fashion and camera mechanics and design.
